Key Takeaways:
- Manufacturing Location: The modern Ford Bronco is built in Wayne, Michigan, at the revamped Michigan Assembly Plant.
- Heritage Meets Innovation: The Bronco blends decades of rugged design with updated off-road tech and modern assembly techniques.
- Restoration Community: TOMS OFFROAD plays a key role in keeping classic Broncos alive with premium parts for passionate enthusiasts.
The Ford Bronco has come a long way since its 1966 debut, from rugged workhorse to full-blown icon. Today’s Bronco blends modern engineering with a legacy that spans generations, all built with one thing in mind: adventure. But before it hits the trail or your garage, every Bronco starts in the same place, a production plant built to handle the demands of modern off-roading while honoring the original spirit of the vehicle.
At TOMS OFFROAD, we've been restoring, upgrading, and outfitting classic Ford Broncos for almost 50 years, long before the Bronco became a trending topic again. As one of the most trusted names in the Bronco community, we don’t just sell parts; we live the Bronco lifestyle. With 3,000+ SKUs, an unmatched inventory of vintage components, and a deep-rooted connection to the enthusiast community, we’ve built a reputation for quality, heritage, and hands-on knowledge.
In this piece, we’ll be discussing where the Ford Bronco is made, what the production process looks like today, and how it connects to the passion that drives Bronco enthusiasts, past and present.
Where Is The Ford Bronco Made Today?
The modern Ford Bronco is built at the Michigan Assembly Plant in Wayne, Michigan. This facility is the heart of Bronco production, where the iconic SUV comes to life before it ever hits the trail. Ford retooled this plant specifically for Bronco manufacturing, bringing back the nameplate with the off-road heritage it deserves.
The location may be familiar, as this same plant produced earlier Bronco generations. But now, it’s equipped with advanced tools and systems to handle the latest Bronco builds. Every two- and four-door Bronco model rolls off the line here, a product of American craftsmanship and a commitment to adventure.
If you’re wondering where the Ford Bronco is made, it’s not just about geography; it’s about legacy. Wayne, Michigan, isn’t just a dot on the map. For Bronco enthusiasts, it’s where the journey begins.
A Look Inside The Bronco Production Plant
The Michigan Assembly Plant is where raw materials and engineering meet purpose-built design. Ford invested nearly $750 million into upgrading this facility to handle the return of the Bronco, outfitting it with robotics, precision stamping tools, and a flexible body shop built to handle the Bronco’s rugged specs.
Inside, you’ll find a mix of automation and skilled hands. From frame assembly to paint application, every step of the process is engineered for durability and performance. The plant builds both the Bronco and Ranger, but each Bronco model goes through specialized assembly to meet its off-road capabilities, including options like removable doors, hardtops, and Sasquatch package upgrades. This Bronco production plant shapes the future of Bronco heritage. Every Bronco that leaves Wayne is trail-ready, crafted for the kind of adventure that doesn't start until the pavement ends.
From Assembly Line To Off-Road Legend
Building a Bronco is about preparing a vehicle for real-world adventure. Once it leaves the Michigan Assembly Plant, each Bronco carries the DNA of decades of off-road exploration. The design and build process focuses on features that support capability right out of the gate: body-on-frame construction, available front and rear locking differentials, high ground clearance, and an available manual transmission for purists.
From factory floor to first trail run, the Bronco is made to perform. But for many enthusiasts, that’s just the beginning. The real magic happens after it leaves the lot, when it's personalized, modified, and pushed to its limits.
Our professionals have seen how stock models evolve into something truly custom. Whether it’s upgrading suspension for tougher terrain or outfitting with classic restoration parts for a vintage-inspired build, the Bronco is a platform for passion. Looking to build your own off-road legend? Explore our full selection of Bronco parts at TOMS OFFROAD.
The Bronco Legacy: Built Then And Now
The Bronco story didn’t start in Michigan in 2021; it began in 1966, when Ford launched a rugged, go-anywhere 4x4 that helped define the early SUV market. Back then, Broncos were simple, dependable machines built for utility, exploration, and freedom. Over time, they earned a loyal following of enthusiasts who saw the potential.
Today’s Bronco continues that spirit but brings modern engineering into the mix. While the body lines are sharper and the tech is smarter, the mission remains the same: deliver adventure, no matter the terrain. We’ve been part of this legacy for decades. From rare classic Bronco parts to premium upgrades for your restoration, we support the community of builders who believe in preserving Bronco heritage, not just collecting it. Whether you’re restoring a first-gen or customizing a sixth-gen, the heart of the Bronco beats in both.
Bringing Broncos Back To Life With TOMS OFFROAD
Every Bronco has a story, but not every Bronco is ready for the next chapter. That’s where we come in. Our passion lies in helping enthusiasts revive and restore classic Broncos with the parts, knowledge, and support they need.
Whether you're knee-deep in a full restoration or just refreshing a few components, we carry over 3,000 premium parts built specifically for vintage Ford Broncos. From interior bars to suspension kits, drivetrain components to weatherstripping, our inventory is tailored for real DIY builders and seasoned restorers alike.
But it’s not just about the parts, it’s about the community. We’ve built a space where Bronco fans can share builds, ask questions, and connect with others who understand the value of doing it right. Ready to restore yours? Browse thousands of hard-to-find Bronco parts at TOMS OFFROAD and bring your build back to life.
A Quick Look At Bronco History
The Ford Bronco has been many things over the years: a workhorse, a trail companion, and a cultural icon. Here's a quick look at how it evolved through the decades:
1966: The Original Bronco Debuts
Ford introduces the Bronco as a rugged 4x4 aimed at competing with the Jeep CJ and International Scout. It quickly gains a loyal following thanks to its versatility and compact design. The first Bronco stood out with its simple boxy lines, removable top, and wide range of uses, from trail driving to ranch work. Its adaptability made it a favorite among outdoor enthusiasts, setting the foundation for the Bronco’s lasting reputation.
1978–1979: A Bigger, Bolder Bronco
The second generation arrives with a full-size body and more power. Built on the F-Series chassis, it reflects the era’s demand for larger SUVs. This design shift offered more interior space, improved towing capacity, and a rugged stance that appealed to families and off-road enthusiasts alike. With its short two-year run, the 1978–1979 Bronco remains a favorite among collectors for its classic styling and raw capability.
1980–1996: Refinement And Off-Road Cred
Over five generations, the Bronco evolves with better suspension, more interior comfort, and increased towing capacity, without losing its off-road DNA. The final 1996 model marks the end of an era. Throughout these years, the Bronco gained modern features like fuel injection, advanced safety updates, and more refined interiors that broadened its appeal beyond off-road enthusiasts. Despite becoming more polished, it stayed true to its adventurous spirit, cementing its place as both a capable 4x4 and a cultural icon.
1996–2020: A Pause, Not The End
With the rise of SUVs and changing market trends, the Bronco has been discontinued. Still, the classic models become cult favorites among restorers and collectors. During this hiatus, interest in vintage Broncos only grew, with restored first- and second-generation models commanding attention at auctions and in the off-road community. The long absence built anticipation, setting the stage for the Broncos’ highly awaited return decades later.
2021: The Bronco Returns
After a 25-year hiatus, Ford brings back the Bronco with modern tech, rugged styling, and serious off-road capability. Available in two- and four-door models, it’s built to honor the past while embracing the future. The new generation introduced advanced 4x4 systems, trail-ready driving modes, and removable doors and roof for open-air adventure. With a strong nod to its heritage, the 2021 Bronco reignited enthusiasm among longtime fans and introduced the nameplate to a new generation of drivers.
Final Thoughts
From the factory floor in Wayne, Michigan, to the rocky trails and back roads where Broncos truly come alive, the journey of a Bronco is one of purpose and passion. Today’s models are built with the same adventurous spirit that made the originals so beloved, strong, capable, and ready for anything.
But for many enthusiasts, the story doesn’t stop at the dealership. It's in the garages, the workshops, and the driveways where Broncos are restored, upgraded, and reimagined. That’s where the heart of the community lives, and that’s where TOMS OFFROAD is proud to be. Whether you’re driving a brand-new Bronco or wrenching on a ‘66, the adventure is yours to shape.
Read Also:
- Early Bronco Coyote Swap
- Through the Years: A Breakdown of 66-77 Ford Bronco History
- From Pumping Gas to Preserving History: Tom Wimmer’s 1968 Bronco
Frequently Asked Questions About Ford Bronco Production
Where is the Ford Bronco engine made?
The engines for the modern Ford Bronco are primarily produced in Ford's Cleveland Engine Plant in Ohio, where the EcoBoost V6 engines are assembled.
Is the Ford Bronco made in the USA?
Yes, the Ford Bronco is manufactured in the United States, with final assembly taking place at the Michigan Assembly Plant in Wayne, Michigan.
Does Ford make the Bronco chassis in-house?
Ford engineers the Bronco’s body-on-frame chassis platform internally, and it shares components with the Ford Ranger, though it’s adapted for off-road performance.
Which company supplies parts for the Ford Bronco?
Ford partners with a range of suppliers for components, including Magna for frames and Dana for axles, all integrated into Bronco production under Ford’s design specs.
How long does it take to build a Ford Bronco?
From start to finish, a Bronco takes approximately 1-3 days to complete, depending on model complexity and factory scheduling.
Are Ford Broncos hand-built or automated?
The Ford Bronco uses a combination of automated machinery and skilled labor. Final assembly includes both robotic systems and human inspections.
Is the Bronco made in the same plant as the Ranger?
Yes, both the Bronco and the Ford Ranger are produced at the Michigan Assembly Plant, although each model goes through different production lines and processes.
Do all Bronco trims get built at the same factory?
Yes, all trims of the Bronco, including Base, Big Bend, Badlands, Wildtrak, and others, are built at the same Michigan facility.
Has the Bronco ever been produced outside the U.S.?
No, all production versions of the Bronco, both classic and modern, have been built exclusively in the United States since its inception in 1966.
Why did Ford bring the Bronco back?
Ford revived the Bronco due to strong public demand and growing interest in off-road-capable SUVs, while also tapping into its rich heritage and fan base.
